Marketing for psychotherapists and counsellors is different from marketing for any other profession. The ethical constraints are real. So is the need for consistent enquiries from the clients you are best placed to help.
Leave with a clear picture of what’s holding your practice back and a prioritised 30-day plan. The session regularly pays for itself within the first month.
€120 + VAT. Get a clear picture of what’s holding your practice back and a prioritised 30-day plan. The session regularly pays for itself within the first month.
Prefer ongoing support?
Wellmarkit works with counsellors, psychotherapists, and psychologists registered with leading professional bodies across Ireland and the UK — including IACP, IAHIP, the Psychological Society of Ireland, the Irish Council for Psychotherapy, and BACP. Everything we recommend aligns with the ethical standards your accreditation body holds you to.
Most counsellors and psychotherapists reach private practice the same way. Strong clinical training. Almost no business preparation. A directory listing, word of mouth, and a lot of figuring it out alone.
Here is where the gaps usually sit:
The problem is not effort or clinical skill. It is that nothing in your training prepared you to build a professional online presence, stand out in a crowded market, or develop a consistent client pipeline.
The advice most widely available – from other therapists in Facebook Groups who are in the same position – fills that gap with good intentions but rarely with what a therapy practice actually needs to grow: commercial rigour, healthcare-specific expertise, and a clear understanding of how to build visibility and client flow without compromising the values that brought you into this work.
Most counsellors and psychotherapists in Ireland and the UK are charging significantly below what their accreditation, experience, and specialism genuinely support. At 20 sessions per week, a €10 undercharge is €10,400 per year. The number is rarely the problem. Knowing how to own it is.
Two unconverted enquiries per week at €80 per session is up to €10,000 per year — and none of it shows up as a cancellation. These clients simply never made contact. Many of them would have chosen you — if the journey from finding you to reaching out had been clearer.
Six hours of avoidable admin per week is 312 hours per year. For therapists already carrying the emotional weight of clinical work, this is not a neutral cost. It is exhaustion paid in time rather than money, every single week, for work that structured systems would handle automatically.
Most therapy private practices are not failing. They are leaking quietly, consistently, in ways that are invisible until they are measured.
The Mentoring Session identifies exactly where your practice is leaking — and what to fix first.
No pressure. If we’re not the right fit, we’ll tell you.
This is not aspirational. It is what therapy private practices look like when the business foundations are right — and when those foundations are built in a way that is consistent with the values of the work.
A clearly defined client group and positioning that means the right clients find you — and you are not trying to be everything to everyoneshot
A professional online presence that reflects the quality of your clinical work and converts interest into enquiries without pressure or manipulation
Consistent enquiries from sources you own and control — not dependence on directories or a referral partner that could end at any time
Fees that reflect your accreditation level, your years of experience, and your specialism — set with confidence rather than anxietys
A booking and admin system that handles the operational side automatically — protecting your clinical energy for the work that actually matters
A practice that can run for a week without you in it — because the systems are there, not just your presence
The starting point is always a structured conversation about your specific practice — where you are, where you want to be, and what is genuinely in the way.
60 minutes. A structured diagnostic across positioning, pricing, client enquiry flow, and operational systems. You leave with a prioritised 30-day action plan built around your practice. The session stands completely on its own. This is where most therapists start.
For practices where one hour is not enough. A four-hour engagement across two focused sessions — full diagnostic, benchmarking against comparable therapy practices operating at optimal performance, and a written 12-month roadmap to get you there.
Website, booking system, SEO, systems configuration — done for you or guided, depending on what you need.
The Therapist Business Club for continuous guidance, ethical marketing resources, and a peer community of serious practitioners building financially stable practices.
Not sure which is right for you? The Mentoring Session (€120) is the right starting point for most practice owners — it identifies your primary constraint and produces a prioritised plan. If you want a complete practice review with benchmarking, choose the Performance Sprint (€475). If you want ongoing support, the Club (€39/month) is your practice operating system. If you’re launching, the Bootcamp (€300) gets you live in 14 days.
A structured 60-minute diagnostic covering positioning, pricing, client enquiry flow, and operational systems. You leave with a prioritised 30-day action plan specific to your practice and your stage. Not generic advice — a plan you can act on immediately.
This is a business mentoring session — not clinical supervision. It focuses on the commercial and operational dimensions of your practice.
The session regularly pays for itself within the first month for practice owners who act on what comes out of it.
Most therapists start here.
Monthly expert-led training, proven practice templates and playbooks, IACP and IAHIP aligned ethical marketing resources, specialist guest sessions, compliance pack, and a private peer community. First month free for Founding Members.
A guided 14-day sprint to a live professional website, a configured booking system, and a recommended tech stack. Runs twice yearly.
Real feedback from counsellors and psychotherapists who wanted consistent enquiries, confident pricing, and a practice that doesn’t depend on hope.
The people behind Wellmarkit didn’t stumble into therapy practice by accident. This is a specialist healthcare advisory and implementation team that has worked with hundreds of counsellors, psychotherapists, and psychologists in private practice — from first-year practitioners building from zero to established therapists running multi-room operations with associate teams. We understand the things most business advisors get wrong about your profession. That your marketing must align with IACP, IAHIP, BACP, PSI, and ICP ethical codes — not just technically, but in spirit. That clinical supervision and business mentoring are entirely separate, and anyone conflating them doesn’t understand your regulatory environment. That “6-figure therapist” language and aggressive growth tactics don’t just feel wrong to you — they actively undermine the professional credibility you’ve spent years building. The team brings together expertise in private practice positioning, ethical client acquisition, pricing strategy for regulated professionals, practice management software (WriteUpp, Zanda, Jane App, Cliniko), AI tools that genuinely save time without compromising clinical standards, compliance documentation, and operational systems that give you your evenings back. We don’t teach you to hustle. We help you build a practice that fills consistently, charges what your experience and accreditation are worth, runs on systems instead of improvisation, and lets you do the clinical work you trained for — without the business side consuming every spare hour. The founding principle is straightforward: we help people who help people.
That’s the most common concern — and the most valid one. Generic business or marketing advice almost always misses the ethical constraints, professional body guidelines, income patterns, and compliance requirements specific to private practice. This session is built entirely around how therapy practice works. Not how a generic SME works.
Most therapists access CPD through their professional body — which rarely covers the commercial side. Paid business mentoring is increasingly common among practice owners who want structured, specific guidance. It’s the same principle as supervising your clinical work: you get more from a structured conversation with an experienced specialist than from figuring it out alone.
The session takes one hour. The plan it produces is designed to save you far more time than that. If admin and inefficiency are part of the problem — and they usually are — identifying and fixing them is precisely what the session is for.
You can research indefinitely. Many practice owners do, for years. What this session provides that self-research doesn’t is calibration: someone who has worked across many practices at different stages, who can look at your specific situation, identify the gap clearly, and tell you what to prioritise. The value isn’t information. It’s precision and experience applied to your practice.
With a Mentoring Session (€120 + VAT). It’s a structured 60-minute diagnostic covering positioning, pricing, enquiry flow, and systems. You leave with a clear picture of what’s holding your practice back and a prioritised 30-day plan. Most counsellors and psychotherapists start here. If you want ongoing support alongside or instead of a session, the Therapist Business Club (€39/month) is designed for that.
A Mentoring Session is €120 + VAT. The Therapy Practice Performance Sprint is €475 + VAT. The Therapist Business Club is €39 per month (first month free for Founding Members). The Practice Launch Bootcamp is €300 plus three months of Club access. All sessions are delivered online. In Ireland, LEO mentoring funding may apply — ask us when you make contact.
Wellmarkit is a specialist healthcare advisory and implementation team led by David Callanan — a Chartered Accountant (ACA), CIMA-qualified professional, and LEO-authorised business mentor with 25 years of senior international experience at GE, Expedia, and GAVI (the Vaccine Alliance). The team works exclusively with regulated healthcare professionals — therapists, allied health practitioners, GP clinics, dental clinics, medical consultants, and pharmacies. David works directly with every private practice client. The founding principle is straightforward: we help people who help people.
The most reliable path to consistent therapy enquiries combines three elements: clear positioning around a specific client group or presenting issue, a professional website that converts interest into enquiries, and visibility in more than one place — your own website, a Google Business Profile, and one or two well-chosen directories. Practices that build these three foundations together typically move from inconsistent to consistently full enquiries within three to six months.
Yes. All four bodies permit therapists to communicate clearly and professionally about their services, qualifications, and areas of specialism. What they prohibit is misleading claims, testimonials that compromise client confidentiality, exploitation of vulnerability, and outcome guarantees that cannot be substantiated. Ethical marketing means honest positioning, a professional online presence, and a simple booking process. It is not only permitted — it is how the right clients find you.
Three reliable indicators. First, if you have rarely or never raised your fees despite years of additional training and experience. Second, if your diary is consistently full but your income still feels precarious — the rate is the problem, not the volume. Third, if you feel uncomfortable discussing fees or routinely offer reductions without being asked. A Mentoring Session addresses all three directly.
Yes. Clinical supervision focuses on therapeutic practice — case management, ethical decision-making, and professional development. Business mentoring focuses on your practice as a commercial entity — how clients find you, how you price, how admin is managed, and how the practice grows. Most therapists have the clinical support covered. The commercial side is what’s consistently missing.
Most therapists rely on one or two enquiry sources — typically a directory listing and word of mouth — neither of which they control. When one slows down, the diary empties. Consistent enquiries come from having a clear niche, a credible online presence that converts visitors into enquiries, and visibility in more than one place.
Yes. Wellmarkit works with counsellors, psychotherapists, and psychologists in private practice across Ireland, the UK, the US, and Switzerland. All sessions are delivered remotely. Recommendations account for the relevant regulatory context — IACP and IAHIP in Ireland, BACP and HCPC in the UK — and for the specific fee structures and client acquisition dynamics of the local therapy market.
The best system depends on how you work — solo or group, online or in-person, payment requirements, and how much admin you want to remove. WriteUpp, Zanda, and Jane App are the most commonly recommended all-in-one options for private practice — handling scheduling, notes, payments, reminders, and intake forms in one place. The right choice depends on your workflow, future growth plans, and the level of automation you want.
A mentoring session is where that changes.
No pressure. If we’re not the right fit, we’ll tell you.
