A structured clinic growth audit for GP clinics, dental clinics, medical consultants, and pharmacies. Covers enquiry handling, booking conversion, diary utilisation, admin systems, and operational efficiency. You leave with a Practice Performance Scorecard and a prioritised 30–90 day roadmap with three implementation options.
Online. 60–90 minutes. Share your challenges in advance. You receive your Scorecard and Roadmap within 48 hours.
A full diary does not mean a well-run clinic.
Most clinics we work with are generating revenue and delivering good clinical care. The constraint is not clinical quality. It is the systems around it — and the revenue leaving through gaps that are invisible from the inside.
Here is what that typically costs:
A 5% DNA rate across a 40-appointment diary is two appointments per day. That is €75,000 in lost capacity annually.
Patients who consult but don’t proceed are rarely followed up systematically. In a dental clinic running implant or Invisalign cases, one unconverted treatment plan per week.
15 staff hours per week spent on manual tasks and duplicate data entry. Salary cost for work that should be automated.
None of these are visible without looking for them. The Audit is how you look.
The Clinic Growth & Systems Audit is a focused 60–90 minute session delivered online via secure Google services. Before the session, the clinic owner or practice manager shares their specific challenges. No lengthy preparation is required.
The session covers six areas that determine whether a clinic grows efficiently or leaks quietly.
At the end, you receive two deliverables: a Practice Performance Scorecard and a prioritised 30–90 day roadmap with three implementation options.
How calls, web forms, referrals, and social enquiries are captured, logged, and followed up – and where potential patients are going cold before booking.
Whether your website is structured to convert visitors into booked appointments – or just inform them and send them elsewhere.
For clinics offering high-value treatments, whether patients who consult are proceeding – and whether a structured follow-up process exists for those who don’t.
How much clinical capacity is being lost to no-shows and late cancellations – and whether a systematic backfill process is in place.
Whether existing patients are being recalled, reactivated, and generating reviews — the lowest-cost revenue source most clinics underutilise.
Where staff time is being consumed by manual tasks, disconnected systems, and duplicate data entry – and what is recoverable through automation.
A structured, benchmarked assessment across all six areas — compared against well-run practices at a comparable stage and scale. Not a list of observations. A scored, comparative picture of where your clinic stands and where the gaps are largest.
A prioritised action plan with three implementation options — ranging from what you can address internally to what Wellmarkit can implement for you. Every recommendation is sequenced by impact. You choose how far to take it. There is no obligation to proceed beyond the Audit.
For any clinic generating over €500,000 the Audit should pay for itself many times over in what it identifies.
Most clinics we audit have at least one revenue leak of material size that has been running undetected for months or years. Not because the clinic is badly run – because nobody has looked at the right numbers in the right way.
The Audit costs €350. The problems it typically finds cost multiples of that every month. The decision is not whether €350 is worth spending. It is what it costs to keep not knowing.
Choose a date and time. You’ll receive a confirmation with your secure Google Meet link.
Before the session, send a note on the specific challenges you want addressed. No lengthy preparation required. The session starts at depth, not from scratch.
Within 48 hours of the session, you receive your Practice Performance Scorecard and 30–90 day roadmap with three implementation options. Use it independently or work with Wellmarkit to implement it.
The 30–90 day roadmap includes three options for acting on the findings:
Take the Scorecard and Roadmap and implement internally. The document is yours. No further engagement required.
Work with Wellmarkit in a structured advisory capacity — we guide your team through implementation without doing it for you.
Wellmarkit designs and installs the systems, website, and automation identified in the Audit. This is where the Clinic Website & Patient Acquisition Systems and Practice Systems Automation engagements begin.
Most clinic owners start with Option 1 or 2, then move to Option 3 once they see the scope of what needs to change.
Wellmarkit is a specialist healthcare advisory and implementation team led by David Callanan — a Chartered Accountant (ACA), CIMA-qualified professional, and LEO-authorised business mentor with 25 years of senior international experience at GE, Expedia, and GAVI (the Vaccine Alliance).
The team works exclusively with regulated healthcare practices — GP clinics, dental clinics, medical consultants, and pharmacies. David delivers every Audit session personally. The founding principle is straightforward: we help people who help people.
Real feedback from clinic owners and practice managers who wanted clarity on where their practice was leaking revenue and time.
What the Audit provides that internal knowledge doesn’t is structure, benchmarking, and prioritisation. Most clinic owners know something is off. They don’t know which problem to fix first, what fixing it is worth, or how to sequence the changes. That is what the Scorecard and Roadmap deliver.
No. The Audit is a standalone product with a defined output. The roadmap includes Option 1 — implementing everything independently without any further Wellmarkit involvement. If a larger engagement is relevant, the findings will make that clear. There is no pressure and no follow-up if you don’t want one.
Most clinics we audit do. Marketing agencies generate traffic and enquiries. They rarely work on what happens after the enquiry arrives — the booking conversion, the follow-up process, the treatment plan acceptance, the systems. That is where most revenue leakage occurs. The Audit shows you how to convert more of what your agency is already generating.
A busy clinic and an efficient clinic are not the same thing. The busiest clinics we audit often have the largest revenue leaks — because volume masks the gaps. Being busy without operational visibility means you don’t know what you’re leaving on the table. The Audit gives you that visibility.
The session is 60–90 minutes. You share your challenges in advance. The output saves significantly more time than the session requires. If admin overwhelm is part of the problem — and it usually is — identifying and fixing it returns that time many times over.
Yes. All session content, clinic data, and deliverables are treated as strictly confidential. The Audit is delivered via secure Google services. Wellmarkit operates in accordance with GDPR and DPC/ICO requirements. No clinic data is shared externally or used in any form without explicit consent.
The Clinic Growth & Systems Audit is a structured 60–90 minute online diagnostic for GP clinics, dental clinics, medical consultants, and pharmacies. It covers six areas: enquiry handling and response speed, website to booking conversion, consult-to-treatment conversion, DNA rates and diary utilisation, patient recall and retention, and admin workload and systems efficiency. The output is a Practice Performance Scorecard — a benchmarked assessment of where the clinic stands — and a prioritised 30–90 day roadmap with three implementation options. Wellmarkit is not a generic marketing agency. We offer a lot more than social media management, branding, or advertising-only campaigns. We work specifically with regulated healthcare practices that want commercial clarity, operational visibility, and systems that convert more of what they already generate — without replacing the clinical tools they already use.
A structured 60–90 minute diagnostic that identifies where a GP, dental, or medical clinic is losing revenue and operational efficiency — across enquiry handling, booking conversion, diary utilisation, admin systems, and patient recall. The output is a Practice Performance Scorecard and a prioritised 30–90 day action plan with three implementation options. €350 + VAT. Delivered online.
A structured, benchmarked assessment across all six diagnostic areas — compared against well-run practices at a comparable stage and scale. Not a list of observations. A scored, comparative picture of where your clinic stands and where the gaps are largest. Delivered within 48 hours of the session.
Wellmarkit is a specialist healthcare advisory and implementation team led by David Callanan — a Chartered Accountant (ACA), CIMA-qualified professional, and LEO-authorised business mentor with 25 years of senior international experience at GE, Expedia, and GAVI (the Vaccine Alliance). David delivers every Audit session personally. The team works exclusively with regulated healthcare practices across Ireland, the UK, the US, and Switzerland.
Yes. The session is most effective when attended by whoever makes operational and commercial decisions — whether that is the clinic owner, principal, or practice manager.
Wellmarkit works with all major PMS platforms used in Irish and UK clinics — including CompleteGP, Socrates, Helix, Medserv, and Healthone for GP practices, and Dentally, Exact, and Aerona for dental. In most cases we improve performance by optimising what you already have rather than recommending a replacement.
Yes. All session content, clinic data, and deliverables are treated as strictly confidential. The Audit is delivered via secure Google services. Wellmarkit operates in accordance with GDPR and DPC/ICO requirements. No clinic data is shared externally or used in any form without explicit consent.
GP clinics, dental clinics, medical consultants, and pharmacies across Ireland, the UK, the US, and Switzerland. Both single-location and multi-site practices. Clinics at any stage — not only those experiencing problems. Many of the highest-value audits are conducted with busy, revenue-generating practices that simply want to understand where they can improve.
It occasionally happens. If the Audit confirms that the clinic’s systems are performing well, the Scorecard documents that — and the roadmap focuses on optimisation rather than remediation. Knowing that your systems are sound is itself valuable. There is no pressure to proceed to any further engagement.
The roadmap identifies which Wellmarkit services are relevant to your clinic’s specific situation. For clinics wanting a new website and patient acquisition system, that is a separate engagement starting from €6,000. For clinics wanting operational systems and automation installed, that is also scoped separately from €2,500. Both begin with the roadmap produced by the Audit.
Yes. Wellmarkit works with GP clinics, dental clinics, medical consultants, and pharmacies across Ireland, the UK, the US, and Switzerland. All Audit sessions are delivered remotely. Recommendations account for the regulatory, professional body, and data protection requirements of each region.
Most clinic owners who book the Audit have been thinking about it for some time. They know something isn’t right but can’t pinpoint exactly what. The Audit is where that changes.
No pressure. If we’re not the right fit, we’ll tell you. Leave with a clear next step — even if you don’t hire us.
